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Marketing Extra Care Housing
Added on
02/04/2009
Updated on
09/06/2009
This objective of this Housing LIN report is to:
- explore the techniques deployed by Extra Care Housing (ECH) developers/providers in the marketing of ECH across all sectors
- establish what providers view as 'successful' marketing and how they gauge this and assess and review performance
- determine which factors/criteria/conditions make for effective marketing
- describe the tools/resources/knowledge/assets/personnel/training deployed
- identify good ideas and best practice and set out a strategy for wider dissemination and education to ease/lower barriers to market entry
- isolate examples of failed marketing and assess what has been learned or could be done to transform this
- discern areas of 'Marketing Deficit' where the case for ECH has not been made or needs to be promoted more effectively and set out how marketing can adapt to recession
DOCUMENTS
- Marketing Extra Care Housing (pdf - 333Kb)
The full Report - Marketing Extra Care Housing: A Summary (pdf - 63Kb)
This briefing is a concise summary of the full Report
This resource appears on the following page(s):
Also of interest
- Extra Care Housing Toolkit
- Whose Market? Understanding the demand for Extra Care Housing: A Strategic Approach
- Implementing an Extra Care Housing Strategy in Oxfordshire - Delivering System Change
- Rainy Days, Silver Linings
- Housing, care, support - a guide to integrating housing related support at a regional level